Fantastic Fall, Part II

The fall line is here!

Major among the news is the addition of two very special products:

Black Belt and Life Goes On — our new solid perfumes debuting in their shiny silver suits.

Crude is all about the restorative powers of a sumptuous, sexy, good-for-you scent.  Go ahead, your lips need to learn how to share anyway.

Fantastic Fall

Today we spent a few hours getting all the new products prettied up for print.

This guy (and a few too many of his friends) followed us around throughout the photo shoot.

Apparently, even squirrels like Crude.  (Point 1 in the smarts column for squirrels.)

Here’s a peak at a special member of the Fall line.

Back to School

Time to find yourself a good study partner.

New Digs

We launched our new website this week.  (Actually, we’re still in the process of launching, since we’re still rocking the OH [original homepage].)

Anyway, this new site is not only gorgeous (designed and built by Eric Wright) but also newly practical — filled with things like shipping information, FAQs, this shiny new blog, and a much simpler route to the checkout counter!

To thank you for your support, the first 5 readers* who either tweet (@crudeproducts) or blog the new-website news will receive a free tube of Crude (your choice: Find the Power or Sweeten it Up) with your next order.  (Just email us the link.)

As always, please talk to us if you have questions, ideas, whatever — we love to hear from you!  (

*UPDATE: [Promotion is now closed.]  Thanks to the fantastic 5 who will be enjoying their bonus Crude soon!

Back in the Kitchen

We’re at it again, fine-tuning a few new additions to the Crude product line.

Brace yourselves for Fall warmth, football-weather freshness, and an aromatherapy stunner to help ward away the headaches of heading back-to-school.

Available September 13!

We Read Your Lips

I’m blown away by the overwhelming participation in Crude’s first survey.  Thank you to everyone who took the time to comment (and with such detail — some of your ideas filled half a page!!)

We selected the winner today via  Congrats to Jessica (#71)!

Thanks again for helping us make Crude an ever-better product, and look out for our next contest for another chance to be Crude!

Cut & Color

A lot of you wanted to see our colors in better resolution, so we shot some more photos to give you the skinny.  Now each product page features at least two high-resolution shots of our shiny, happy balms.

Thanks to everyone who’s participated in our survey!  No surprise, you have opinions and you want to be heard.  (And you also want a chance at some free product.)  There’s still time to enter — winner will be notified on August 16!


Our favorite lifestylists featured Crude today

Thanks, DailyCandy!  We’re flattered.

Free Stuff

I like it, you like it, and I’m pretty sure your mom likes it.

Five minutes of your time buys you a shot at it — complete our survey and you’ll be entered to win any FIVE Crude balms of your choice.
Crude’s Super Survey: We want to Read Your Lips

(Winner will be selected at random and contacted via email by August 16, 2010.)

Behind the Scenes

At our first product photo shoot.  Prospect Park.